Outsourcing of Typebound Packagings at VCC
Abstract
The car industry is today characterised by low increase in demand and
problems with over-capacity, and globalisation drives the companies to take
various measures in order to remain competitive. Cost cutting, rationalisation
and increased efficiency is greatly sought after in order to lower the ever
increasing development costs as much as possible.
One of the most common measures taken has been to focus more upon the
company’s core competencies and cutting-edge activities by outsourcing
functions that are viewed as being just peripheral or supportive for its
operations. The result of this is that more and more activities and functions that
were previously managed in-house, is now bought from external service
providers. One of the areas that have been subject for outsourcing at VCC is the
development and ownership of Typebound packagings – packaging devices
that are uniquely constructed according to the components they are to carry into
the Trim and Final Assembly Plant.
We have been asked by Volvo to look at current packaging strategies and the
possibility to outsource the development, responsibilities and ownership related
to Typebound packagings.
What is important is that VCC has to get something in return when deciding to
outsource this. We have concluded that there are many more issues than just
costs that have to be taken into account. Efficiency gains, partnership
potentials, operational complexity, and last but not least future strategic fit are
highly important aspects when considering entering a venture like this. The
question is if this venture won’t just lead to higher cost in the long term, and
also without actually generating any greater benefits to VCC.
Degree
Student essay
University
Göteborg University. School of Business, Economics and Law
Collections
View/ Open
Date
2003Author
Thoresson, Michael
Andersson, Linus
Keywords
outsourcing
core competence
packaging strategies
typebound
packagings
investment
partnerships
future strategic fit
ISSN
1403-851X
Series/Report no.
Masters Thesis, nr 2002:33
Language
en