dc.contributor.author | Arby, Caroline | |
dc.contributor.author | Forsell, Cecilia | |
dc.date.accessioned | 2009-12-16T13:46:16Z | |
dc.date.available | 2009-12-16T13:46:16Z | |
dc.date.issued | 2009-12-16T13:46:16Z | |
dc.identifier.uri | http://hdl.handle.net/2077/21553 | |
dc.subject | marknadskommunikation, positionering, varumärkesidentitet, image | en |
dc.title | "Walk on water" - Vägen till en lyckad positionering för att få det svenska folket att gå på vatten | en |
dc.title.alternative | "Walk on water" - The key to a sucessful positioning, introducing the surfing concept into the Swedish people's minds | en |
dc.type | Text | |
dc.setspec.uppsok | SocialBehaviourLaw | |
dc.type.uppsok | M2 | |
dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
dc.type.degree | Student essay | |