Browsing Masteruppsatser / Institutionen för språk och litteraturer by Subject "gender"
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FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials
(2021-06-15)The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural ... -
PATRIARCHY UNDER SCRUTINY Tracing Feminist Discourse in Hobb’s The Realm of the Elderlings
(2018-10-12)The high fantasy genre has often been accused of conservatism and of perpetuating stereotypes. On the other hand, fantasy has also been noted for its capacity to subvert stereotypes and envision alternatives to the current ...