Browsing by Author "Vaaheranta, Loviisa"
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How does local adaptation affect the internationalization performance? A multiple case study of the local adaptation efforts and internationalization performance of six Swedish e-retailers
Moore, Aishatou Fatima; Vaaheranta, Loviisa (2018-07-03)Although the technological advancements and the rise of e-commerce have made it easier for companies to sell their products worldwide, it should be noted that differences in customer preferences and behavior still exist. ...