Browsing by Author "Qian, Junling"

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Service Expectations and Perceptions of Exhibitors at TUR 2011- An Application of SERVQUAL Model on Service Quality Evaluation

Qian, Junling; Wang, Ling (2011-07-07)

In stressing the imperative role of service quality in obtaining competitive advantage for events industry, this paper, using the SERVQUAL model, measures the service quality of the annual tourism event, TUR, at the Swedish ...