Browsing by Author "Nie, Zihan"
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Celebrity Endorsement in Promoting Pro-Environmental Behavior
Ho, Thong; Nie, Zihan; Alpizar, Francisco; Carlsson, Fredrik; Khanh Nam, Pham (2020-10)We conduct a natural field experiment on the effect of having a celebrity endorse an information campaign aiming to induce pro-environmental behavior in the context of single-use plastics consumption. We find that an ...