Browsing by Author "Grusell, Marie"
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More Cold Case Than Hot Spot A Study of Public Opinion on Political Advertising in Swedish Television
Grusell, Marie (Nordic Council of Ministers, Nordicom, 2010-11)How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first ... -
Reklam - en objuden gäst? Allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie (2008)