Browsing by Author "Carlbäck, Mats"
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From Cost Accounting to Customer Accounting in the Hospitality Industry - a Constructive Approach
Carlbäck, Mats (Handelshögskolan vid Göteborgs universitet, 2011) -
To Be or Not to Be… - Brand Affiliaton in the Hotel Industry
Carlbäck, Mats (2017-11-28)A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing ...