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GUPEA >
Faculty of Social Science / Samhällsvetenskapliga fakulteten >
JMG Department of Journalism, Media and Communication/ Institutionen för journalistik, medier och kommunikation >
Doctoral Theses / Doktorsavhandlingar >
Journalister och deras publik. Förhållningssätt bland svenska journalister
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2077/21072
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| Title: | Journalister och deras publik. Förhållningssätt bland svenska journalister |
| Authors: | Andersson, Ulrika |
| Email: | ulrika.andersson@jmg.gu.se |
| Issue Date: | 2009-10-05 |
| University: | Göteborgs universitet. Samhällsvetenskapliga fakulteten
University of Gothenburg. Faculty of Social Sciences |
| Department: | Department of Journalism and Mass Communication ; Institutionen för journalistik och masskommunikation |
| Date for public defence: | 2009-10-30 |
| Public defence: | Fredagen den 30 oktober 2009, kl. 13.15, Annedalsseminariet, sal 326, Campus Linné, Seminariegatan 1a, Göteborg. |
| Examinationsnivå: | Doctor of Philosophy |
| Publication type: | Doctoral Theses |
| Series/Report no.: | Göteborgsstudier i journalistik och masskommunikation
55 |
| Keywords: | journalists
managing editors
approach to the audience
audience-perception
audience-contact
audience-orientation
audience-knowledge |
| Abstract: | Journalists and their audience aims to explore and explain journalists´ approach to the audience. Fulfilling the normative assignment as advocates of the audience usually means balancing between profe... moressional ideals and audience-demands. But do journalists emphasis more of a profession-orientated or an audience-orientated approach to the audience?
The study defines journalists' approach to the audience as a combination of the perceptions, attitudes, interest and knowledge that journalists express in various matters relating to the audience. This approach is analysed through four dimensions: audience-perceptions, audience-contacts, audience-orientation and audience-knowledge.
The study is based on a national survey of journalists and managing editors in Sweden, conducted by the Department of journalism and mass communication, University of Gothenburg. The study also includes a complementary survey of Swedish newspaper journalists. The method used is quantitative analysis.
Four types of approaches are revealed among Swedish journalists: "audience-orientated journalists", "audience-aware journalists", "indeterminate journalists" and "profession-orientated journalists". Important factors to take into account when explaining journalists´ approach are position at the editorial office, gender, and generation. The results reveal that managing editors and younger females are inclined to be most audience-orientated. The gender difference is regarded as a mark of gendered journalism. The study also finds some age-differences – especially among female journalists, differences that are explained from a perspective of experience and generation. This outcome is regarded as an indication of changing values among younger generations. |
| ISBN: | 9789188212740 |
| URI: | http://hdl.handle.net/2077/21072 |
| Appears in Collections: | Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet
Doctoral Theses / Doktorsavhandlingar
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